How to market your Business without Breaking the bank: Boosting your Business on a Budget
Let’s bring in new customers with budget marketing!
Sure you’re ready to rock and roll, but you’re needing customers or trying to reach a certain audience on a budget? No problemo! We know that every penny counts, especially if you’re in the early stages with your business. We’ve got some high impact, budget marketing tactics to share with you, that will allow your business to flourish while allowing you to focus your finances on other resources!
Here we go!
- Blogging
How in the world do I do that? Don’t worry! There are plenty of templates online that could help start you off. The aim is to build trust and relationships with your customers. So, it’s always best to choose something you are passionate about, therefore you can express this in your writing.
Blogging is a great way to engage your existing and potential customers. Not only does it show of your brand and who you are, but it also shows that you’re the expert in your industry area. Additionally, this can improve your search engine optimisation (SEO) and increase online traffic and possible purchases.
- Social Media
Engagement with your audience is always key and what better way to do this than through social media! It’s the norm! Social media is everywhere these days, you can’t escape it and it’s only going to get bigger and better. Marketing on social media may be common BUT it will reach the farthest too, ultimately improving visibility for your business.
Social media platforms are brilliant budget marketing tools to showcase your brand. Share engaging content! You want to draw in new customers, strengthen consumer relationships and keep existing customers excited for new product.
- Sharing User Feedback
Whether this is on your website or social media pages, you want to plaster your success everywhere! Encourage your customers to share their product experience online. Good feedback and endorsements have a huge impact on prospective customers’ decisions.
User feedback produces real word-of-mouth advertising which promotes a more credible and trustworthy business. It’s a win-win, you’re drawing in new clients, raising brand awareness, and receiving insightful feedback too!
- Email Marketing
Want to keep your clients updated and informed about current and/or upcoming products? AND a way to incentivise product sales? Newsletters and drip campaigns can achieve this!
*Yawn* sounds boring? Keeping your customers updated is super important. How will they know what you’re doing? Boosting your sales and nurturing strong customer relationships is the goal! It’s a great example of budget marketing, highly targeted and personal, resulting in an increase in engagement and brand loyalty!
- Search Engine Optimisation
What’s the first thing you do when you need the answer to something? Google it! You want your business to be one of the first few pages when someone is looking for products similar to yours.
Search Engine Optimisation (SEO) increases your online visibility and brings organic search traffic, ultimately making it easier to to attract customers and allows your business to grow.
- Influencer Marketing
Wait, isn’t everyone doing this right now? I’m seeing this everywhere though, there are influencers left, right and centre! That’s the point, it works! You can start with micro influencers with smaller but engaged viewers to target specific audiences at a time. Through product review of free samples or affiliate commission, there’s an incentive to ‘sell’ the product for you! And all you’ll need to do is sit back and relax.
Influencer marketing enhances brand awareness but also builds trust and credibility too. Just as social media, influencer marketing is ‘in’ right now and is only going to get bigger. So take advantage of it!
- Referral Programmes
Wait so how do I get customers to refer my business to their friends and family? With money of course! Well…not money, more like discounts! You want to encourage your customers to share about their experiences and recommend your business too!
Referral programs can be quite simple. For example, if a customer refers someone, resulting in a purchase, one or both can either receive something of your choice. This could be discounts on next purchase or a free product with purchase. By doing this, you are also giving back to your existing customers, enhancing loyalty and securing more sales.
- Public Relations
What the heck is PR exactly? Well it’s an important part of marketing that focuses on creating relationships with consumers to create a positive public image for your company! The aim is to inform prospective clients and persuade them to maintain a favourable view about the company.
This can be achieved in different ways. For example, giving back to your customers, appreciating their support and purchases, making them feel like they have a say and are involved with the feedback they give you.
- Events & Webinars
Want to hide behind the screen? Well, did you know people are better encouraged with face to face interactions? It’s time to get your confidence cap on! When you’re scrolling on Tiktok, do you ever see live Q&A’s with business reps?
Well, online and live events like these allows you to engage directly with potential customers but offers opportunities for real time feedback too! Attending trade shows, local markets and fairs also gives you a real shot to draw in business with face to face interactions. This is a fantastic way to increase brand visibility but also showcases your expertise and allows you to engage directly with your targeted audience.
- Freemium
Why in the world would I give customers free products? You want an increase of sales of additional or different products silly! Offering a limited version of a product or free, with or without purchases can motivate possible sales, as it pushes your customers to try something new.
You want to expose your customers to all you can offer, to LOVE your brand as much as you do! Using a budget marketing tactic like this can do this!
Final Thoughts
We know that big companies pay thousands to market their business, but it doesn’t mean you have to. And it isn’t always the easiest and you may not know where to start. With a bit of hard work, consistency and heart, you’ll reach the right audiences without breaking the bank.
You want to show off your fabulous business and what you can offer! Following these budget marketing strategies can certainly do this, especially if you are a small business or just starting out. Now go out there and show us what you can do!
But wait…what if I don’t have time for this?
We understand that marketing can be super time consuming, we know life gets in the way!
Well, we can alleviate some of that pressure because we know that your time is better spent somewhere else! We offer monthly tech and design support VA or VA set hours to get your business slapped on the face of EVERYWHERE! Check out our packages and when you do…google how much a Design Tech usually costs.
If you’re interested, contact us on Instagram or Facebook to have a chat and follow us for updates on our blog too! Ooh! And don’t forget to check out our services!
